Rating scales that may be used in a questionnaire

Why rating scale is used in a questionnaire? It is a closed ended survey question used to represent the respondents feedback in a comparative form for specific particular features/products/services. It give more information that a simple yes or no question. For instance look at the two questions about vanilla ice cream listed below: Scenario 1: …

Rating scales that may be used in a questionnaire Read More »

Electronic channels of marketing

Electronic channels of marketing refers using the internet to market the products. There are broadly two aspects through which the electronic channels can be effected. They are database marketing & direct marketing. Database marketing, involves collecting useful information & direct marketing refers to giving personalised product or services via internet. In practise, these two are …

Electronic channels of marketing Read More »

The approaches to reasoning for research – Inductive vs Deductive

What are the differences between the approaches? There are two approaches in reasoning for research. Accordingly, the characteristics of the research process shall change. The two approaches are inductive reasoning & deductive reasoning. Inductive approach involves detailed observation of the world, which moves towards more abstract generalisation and ideas. The deductive reasoning on the other …

The approaches to reasoning for research – Inductive vs Deductive Read More »